What is Digital Signage?

Digital Signage is a form of interactive advertising that uses professional LED technology, LCD, projection and even innovative solutions such as translucent screens.

In times of universal digitization and technology-related generation, consumers expect creativity and modern thinking from manufacturers, retailers and entertainment industry. Here comes the place for Digital Signage technology. With digital advertising, you can not only save space and time, but you will definitely attract the attention of the consumer.

Idea of Digital Signage

The basic feature and idea behind the creation of Digital Signage technology is to allow simple and intuitive content management on multiple monitors anywhere on earth from one place. With this technology, you can change the displayed content on any number of screens with just a few clicks.

Using professional monitors in your ad will highlight your presentation, attract the attention of consumers and save you time and money.

Why is it worth to invest in professional displays?

Many potential digital signage users cannot understand the difference between a professional monitor and a consumer TV.

Here are the basic advantages of professional solutions in oppose to those for consumers:

Digital signage monitors are designed to work from 16 hours a day up to 24 hours a day, 365 days a year. Typical TV screen is designed to work up to 8 hours a day.

Professional display devices have increased screen brightness: from 400 to 1500 nit, enhanced contrast, faithful color rendering and wide viewing angles. In addition, the devices are configured so that the reception of content does not interfere with high sunshine or bright room lighting. In a word, they are devices configured so that no one can pass beside them indifferently.

Digital Signage devices are dedicated to work with content management software. Many manufacturers produce devices with built-in content players that provide content and display management.

While consumer appliances are not intended to be dust or moisture resistant, many manufacturers of professional displays build them so that they are resistant to at least dust, and in many cases are resistant to humidity or even liquid splashing. Outdoor solutions also have special protection against mechanical damage.

If you are interested in Digital Signage technology. please do not hesitate to contact us, our engineers will help you with choosing the right solution that will fulfill your needs.